[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/pharma-expertise.com\/wp-content\/uploads\/2021\/10\/top_pharma-kosmetika-min.jpg” alt=”Pharma & Cosmetics” title_text=”Cosmetics” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_margin=”||0px||false|false” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.1″ text_font=”||||||||” text_line_height=”2em” header_font=”Manrope|600|||||||” header_text_color=”#20292f” header_font_size=”26px” header_line_height=”1.3em” header_2_font=”Manrope|600||on|||||” header_2_text_color=”#193b7a” header_2_font_size=”14px” header_2_letter_spacing=”1px” header_3_font=”Rubik|500|||||||” header_3_font_size=”38px” header_3_line_height=”1.4em” custom_margin=”0px||0px||false|false” hover_enabled=”0″ header_2_font_size_tablet=”42px” header_2_font_size_phone=”32px” header_2_font_size_last_edited=”off|desktop” header_3_font_size_tablet=”28px” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.3″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.1″ _module_preset=”default” text_font=”Manrope||||||||” text_text_color=”#6d7c90″ custom_margin=”0px||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Marketing and distribution of cosmetics are our strengths.Competition in this field is becoming increasingly fierce: more and more cosmetics are entering the market, with national and international products permanently present on all channels. In this situation, it is all the more important to create a unique selling proposition (USP) <\/strong>with the brand and the product characteristics<\/strong>. This is the basis for placing the cosmetic product efficiently in the distribution channels.<\/p>\n Selling, marketing and advertising\u00a0 cosmetics requires various <\/strong>regulations to be fulfilled. For the EU market<\/strong> the regulation<\/strong> <\/a>(EU) Nr. 655\/2013\u00a0<\/strong>as well as the EU regulation No. 1223\/2009 <\/a><\/strong>are pivotal. <\/strong>There are established uniform criteria defined to evaluate whether the use of an advertising claim is compliant or not.<\/p>\n For the US market, the two most important laws pertaining to cosmetics are the Federal Food, Drug, and Cosmetic Act<\/a>\u00a0(FD&C Act)<\/strong> and the\u00a0Fair Packaging and Labeling Act (FPLA<\/a>)<\/strong>. FDA regulates cosmetics under the authority of these laws.<\/p>\n All advertising claims must <\/strong>be truthful, <\/strong>substantiated<\/strong>, honest <\/strong>and fair <\/strong>and comply with legal provisions.<\/strong>\u00a0Any advertising statement<\/strong> must be verified with appropriate <\/strong>evidence<\/strong>. Promotional claims must not be misleading and must be supported by appropriate and reproducible evidence from the manufacturer or raw material supplier.<\/p>\n We ensure that claim texts comply with the requirements and manage <\/strong>the packaging <\/strong>tests as well as the verification of advertising claims<\/strong>.<\/p>\n Digital marketing is crucial<\/strong> to the success of national and international cosmetics marketing<\/strong>. Due to technological developments in social media, the cosmetics industry<\/strong> is increasingly developing personalized solutions<\/strong> (such as social media apps and mobile apps) to address their target groups in new ways.<\/p>\n [\/et_pb_text][et_pb_toggle title=”Cosmetics Marketing” open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#FFFFFF” closed_toggle_background_color=”#16918f” icon_color=”#345168″ use_icon_font_size=”on” icon_font_size=”24px” open_icon_color=”#345168″ open_use_icon_font_size=”on” open_icon_font_size=”24px” _builder_version=”4.17.3″ title_level=”h3″ title_font=”Manrope|600|||||||” title_font_size=”21px” title_line_height=”1.4em” closed_title_font=”Manrope||||||||” closed_title_font_size=”21px” closed_title_line_height=”1.3em” body_font=”Manrope||||||||” body_text_color=”#6d7c90″ custom_margin=”||0px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\n Pharma Expertise Consulting, in cooperation with market research institutes (e.g., IMS Health<\/strong>), prepares analyses of consumer and purchasing behavior<\/strong> as well as the derivation of sales potentials. These results will be aligned with your marketing and advertising strategy.<\/p>\n We develop a strategic positioning for your cosmetics with high-reach marketing. For this, we focus on digital marketing <\/strong>such as SEO, content marketing, social media marketing (direct interaction with target groups) as well as strategic public relations (PR), both online and offline.<\/p>\n We are happy to support you in a sub-area of marketing\u2013or we can take on the full-service job right away.<\/strong> Feel free to contact us!<\/strong><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Brand Positioning” open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#FFFFFF” closed_toggle_background_color=”#16918f” icon_color=”#345168″ use_icon_font_size=”on” icon_font_size=”24px” open_icon_color=”#345168″ open_use_icon_font_size=”on” open_icon_font_size=”24px” _builder_version=”4.17.3″ title_level=”h3″ title_font=”Manrope|600|||||||” title_font_size=”21px” title_line_height=”1.4em” closed_title_font=”Manrope||||||||” closed_title_font_size=”21px” closed_title_line_height=”1.4em” body_font=”Manrope||||||||” body_text_color=”#6d7c90″ custom_margin=”||0px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\n Create maximum attraction with the right brand!<\/strong><\/p>\n If you want to successfully launch a product on the market, a distinctive, memorable, and representative brand identity <\/strong>is essential. The brand conveys the main message of the dietary supplement, e.g., a specific indication or the benefit of the product. It evokes positive associations and builds long-term trust in the product.<\/p>\n Product design <\/strong>is essential for brand recognition and acceptance by targeted groups.<\/p>\n We offer you all the services you need for efficient positioning of and communication about your products: Name development, logo design, packaging design, print design, the entire corporate design for your communication up to the successful dissemination of your corporate communication\u2013with a corporate website, PR, print media, etc.<\/p>\n We are happy to support you from the brand identification process to the trademark registration and the brand and product launch. Just contact us!<\/strong><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Public Relations (PR)” open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#FFFFFF” closed_toggle_background_color=”#16918f” icon_color=”#345168″ use_icon_font_size=”on” icon_font_size=”24px” open_icon_color=”#345168″ open_use_icon_font_size=”on” open_icon_font_size=”24px” _builder_version=”4.17.3″ title_level=”h3″ title_font=”Manrope|600|||||||” title_font_size=”21px” title_line_height=”1.4em” closed_title_font=”Manrope|600|||||||” closed_title_font_size=”21px” closed_title_line_height=”1.4em” body_font=”Manrope||||||||” body_text_color=”#6d7c90″ custom_margin=”||0px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\n We make trust and ethics visible in your corporate image!<\/strong><\/p>\n Building and maintaining a trustworthy product and corporate image is crucial for expanding <\/strong>your target groups and, thus, also for the success of your company<\/strong>.<\/p>\n This can be achieved with individual communication channels, a large network, press releases of all kinds, as well as with authentic storytelling.<\/p>\n First, we define your goals, target groups,<\/strong> and values <\/strong>as well as the vision and story of your brand.<\/strong> On this basis, we develop PR strategies<\/strong> (PR plan<\/strong>) for long-term and trusting relationships with multipliers <\/strong>such as journalists<\/strong>, bloggers<\/strong>, influencers,<\/strong> and customers <\/strong>as well as representatives of associations and societies in the cosmetics industry<\/strong>. The PR plan contains the definition of target groups, core message of your brand, and methods, channels, and platforms of communication.<\/p>\n Editors in magazines<\/strong> and newspapers, <\/strong>as well as on the radio, <\/strong>have been and remain important contacts. Collaborations with bloggers and social media influencers, who often have a high reach, is also very important for a cosmetics or beauty brand. We also include in this group micro-influencers with a smaller number of fans. They often have a higher interaction rate<\/strong> and are considered particularly credible.<\/p>\n Overall, advertising in traditional print media is declining more and more. The focus is now on digital advertising with the strongest reach.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”PR Services” open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#FFFFFF” closed_toggle_background_color=”#16918f” icon_color=”#345168″ use_icon_font_size=”on” icon_font_size=”24px” open_icon_color=”#345168″ open_use_icon_font_size=”on” open_icon_font_size=”24px” _builder_version=”4.17.3″ title_level=”h3″ title_font=”Manrope|600|||||||” title_font_size=”21px” closed_title_font=”Manrope|600|||||||” closed_title_font_size=”21px” closed_title_line_height=”1.4em” body_font=”Manrope||||||||” body_text_color=”#6d7c90″ custom_margin=”||0px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\n We support you in building and maintaining a trustworthy corporate image. Feel free to contact us!<\/strong><\/p>\n [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”\/en\/contact” button_text=”Make a consultation appointment” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_size=”13px” button_text_color=”#FFFFFF” button_bg_color=”#16918f” button_border_width=”4px” button_border_color=”#16918f” button_border_radius=”0px” button_font=”Manrope|||on|||||” button_icon=”$||divi||400″ button_icon_color=”#FFFFFF” background_layout=”dark” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Marketing & Distribution Targeted marketing and suitable distribution channels for your cosmeticsMarketing and distribution of cosmetics are our strengths.Competition in this field is becoming increasingly fierce: more and more cosmetics are entering the market, with national and international products permanently present on all channels. In this situation, it is all the more important to create […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-3314","page","type-page","status-publish","hentry"],"yoast_head":"\n\n
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