{"id":3402,"date":"2022-02-24T13:20:23","date_gmt":"2022-02-24T13:20:23","guid":{"rendered":"https:\/\/pharma-expertise.com\/?page_id=3402"},"modified":"2022-11-04T17:23:22","modified_gmt":"2022-11-04T17:23:22","slug":"marketing-sales","status":"publish","type":"page","link":"https:\/\/pharma-expertise.com\/en\/marketing-sales\/","title":{"rendered":"Marketing & Sales"},"content":{"rendered":"

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Marketing & Sales<\/h2>\n

Targeted marketing of medical devices\u2013getting the core message efficiently to the customer\u00a0<\/h1>\n

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Medical devices<\/strong> are products<\/strong> with a medical purpose<\/strong> that are intended by the manufacturer for use in humans<\/strong>. These include implants<\/strong>, products for injection<\/strong>, infusion<\/strong>, transfusion<\/strong> and dialysis<\/strong>, human medical instruments<\/strong>, software<\/strong>, catheters<\/strong>, pacemakers<\/strong>, dental products<\/strong>, dressings<\/strong>, visual aids<\/strong>, X-ray equipment<\/strong>, condoms<\/strong>, medical instruments<\/strong>, laboratory diagnostics<\/strong>, products<\/strong> for contraception,<\/strong> and in vitro diagnostics<\/strong>. Unlike drugs, which have pharmacological, immunological, or metabolic effects, the intended effect<\/strong> of medical devices is primarily achieved through physical means<\/strong>.<\/p>\n

Depending on the medical device class (class 1, 2 or 3) or on the country the medical device is planned to be marketed in, regulations such as the\u00a0 FDA CFR 21 Part 807<\/a>, FDA CFR 21 Part 820<\/a> or the European Medical Device Regulation (EU-MDR) <\/a><\/strong>apply.<\/p>\n

The positioning of the medical device<\/strong> should, if possible, achieve a unique selling proposition (USP)<\/strong> in order to differentiate it from those of your competitors. This could be, for example, the reimbursability of a medical product by the statutory health insurance (GKV) or the use of a patent-protected active ingredient.<\/p>\n

Pharma Expertise Consulting supports you with individualized marketing <\/strong>and most efficient market channels to sell the medical device<\/strong>. We are also happy to take on the development of the overall strategy.<\/p>\n

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