[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/pharma-expertise.com\/wp-content\/uploads\/2021\/10\/top_pharma-arzneimittel-min.jpg” alt=”Pharma & Arzneimittel” title_text=”Arzneimittel” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_margin=”||0px||false|false” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”||||||||” text_line_height=”2em” header_font=”Manrope|600|||||||” header_text_color=”#20292f” header_font_size=”26px” header_line_height=”1.3em” header_2_font=”Manrope|600||on|||||” header_2_text_color=”#193b7a” header_2_font_size=”14px” header_2_letter_spacing=”1px” header_3_font=”Rubik|500|||||||” header_3_font_size=”38px” header_3_line_height=”1.4em” custom_margin=”0px||0px||false|false” header_2_font_size_tablet=”42px” header_2_font_size_phone=”32px” header_2_font_size_last_edited=”off|desktop” header_3_font_size_tablet=”28px” header_3_font_size_phone=”20px” header_3_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” text_font=”Manrope||||||||” text_text_color=”#6d7c90″ custom_margin=”0px||||false|false” global_colors_info=”{}”]<\/p>\n
Pharmaceutical marketing and sales depend on whether the drug is over-the-counter (OTC) <\/strong>or prescription (Rx)<\/strong>.<\/p>\n [\/et_pb_text][et_pb_toggle title=”OTC marketing” open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#FFFFFF” closed_toggle_background_color=”#16918f” icon_color=”#345168″ use_icon_font_size=”on” icon_font_size=”24px” open_icon_color=”#345168″ open_use_icon_font_size=”on” open_icon_font_size=”24px” _builder_version=”4.18.0″ title_level=”h3″ title_font=”Manrope|600|||||||” title_font_size=”21px” title_line_height=”1.4em” closed_title_font=”Manrope||||||||” closed_title_font_size=”21px” closed_title_line_height=”1.3em” body_font=”Manrope||||||||” body_text_color=”#6d7c90″ custom_margin=”||0px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\n Competition is greater in OTC marketing. Success is determined by developing unique selling propositions (USP), such as creating special pricing policy or differentiating your product in terms of content to stand out from your competitors.<\/p>\n Our OTC marketing:<\/strong><\/p>\n In cooperation with market research institutes<\/strong> (e.g., IMS Health<\/strong>), Pharma Expertise Consulting prepares analyses of consumer<\/strong> and purchasing behavior<\/strong> and the derivation of sales potential. Based on these results, we align your marketing and advertising strategy.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Rx Marketing” open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#FFFFFF” closed_toggle_background_color=”#16918f” icon_color=”#345168″ use_icon_font_size=”on” icon_font_size=”24px” open_icon_color=”#345168″ open_use_icon_font_size=”on” open_icon_font_size=”24px” _builder_version=”4.17.3″ title_level=”h3″ title_font=”Manrope|600|||||||” title_font_size=”21px” title_line_height=”1.4em” closed_title_font=”Manrope||||||||” closed_title_font_size=”21px” closed_title_line_height=”1.4em” body_font=”Manrope||||||||” body_text_color=”#6d7c90″ custom_margin=”||0px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\n Rx marketing concepts target prescribing by physicians<\/strong> and reimbursement of prescription drugs<\/strong>. Depending on the indication, these comprehensive concepts ethically address business-to-business (B2B) target groups, i.e., the company advertises directly to physicians, clinics, pharmacies, health insurers, or nursing staff.<\/p>\n In business-to-consumer (B2C) marketing, the company promotes a prescription drug to patients<\/strong>. Legally, this is only possible to a limited extent. With creativity and ideas, we are happy to support you in finding direct patient communication channels. One example is advertising to patient organizations<\/strong> and patients<\/strong> directly, e.g. via Patientcare programs.<\/p>\n Rx marketing includes the preparation of medical-scientific information in the drug portfolio and the translation of the content into marketing materials (offline and online). Rx marketing also includes the initiation and support of Non-Interventional Studies (NIV), observational studies (AWB), posters, and publications.<\/p>\n According to Section 74a of the German Medicines Act (AMG), <\/strong>the expertise of the Information Officer (IB) is essential in carrying out textual approvals of patients and professional information, and the approval of packaging and advertising materials which have to be compliant with the German Medicines Act (AMG), the German Drug Advertising Act (HWG), and the industry codes.<\/p>\n <\/p>\n <\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Rx Marketing Activities” open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#FFFFFF” closed_toggle_background_color=”#16918f” icon_color=”#345168″ use_icon_font_size=”on” icon_font_size=”24px” open_icon_color=”#345168″ open_use_icon_font_size=”on” open_icon_font_size=”24px” _builder_version=”4.17.3″ title_level=”h3″ title_font=”Manrope|600|||||||” title_font_size=”21px” title_line_height=”1.4em” closed_title_font=”Manrope|600|||||||” closed_title_font_size=”21px” closed_title_line_height=”1.4em” body_font=”Manrope||||||||” body_text_color=”#6d7c90″ custom_margin=”||0px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\n Practical example:<\/strong> training portals for specialist groups (e-learning) via Doc-Check access.<\/p>\n Drug pricing is a key sales factor in Rx marketing. The pricing of drugs with new active ingredients must comply with the German Medicines Reorganization Act (AMNOG)<\/strong><\/a> and the regulation of the systematic evaluation of the additional therapeutic benefit (Section 130b SGB V, AMNOG Evaluation and Price Negotiation Procedure<\/strong><\/a>). The pharmaceutical manufacturer is obligated to submit a dossier on the additional benefit of the drug to the Federal Joint Committee (G-BA)<\/strong><\/a> immediately after market launch (Section 35a SGB V<\/strong>).<\/p>\n The Federal Committee can delegate the assessment of the benefits and costs of a drug to the Institute for Quality and Efficiency (IQWIG)<\/strong><\/a> or to third parties. With the evaluation of the benefit, the Federal Committee lays the foundation for the subsequent reimbursement price negotiations between the manufacturer and the National Association of Health Insurance Funds (GKV-SV)<\/strong><\/a>.<\/p>\n In order to conduct effective drug marketing, the adjustment of many screws must be coordinated across different channels.<\/p>\n <\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Brand Positioning” open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#FFFFFF” closed_toggle_background_color=”#16918f” icon_color=”#345168″ use_icon_font_size=”on” icon_font_size=”24px” open_icon_color=”#345168″ open_use_icon_font_size=”on” open_icon_font_size=”24px” _builder_version=”4.17.3″ title_level=”h3″ title_font=”Manrope|600|||||||” title_font_size=”21px” closed_title_font=”Manrope|600|||||||” closed_title_font_size=”21px” closed_title_line_height=”1.4em” body_font=”Manrope||||||||” body_text_color=”#6d7c90″ custom_margin=”||0px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\n A successful market launch requires an unmistakable, memorable, and representative brand identity<\/strong>. It conveys the main message of the drug, e.g., a specific indication or the benefits of a product. The brand should evoke positive associations and build long-term trust<\/strong> in the product. In this context, the product design is essential for the brand’s recognizability<\/strong> as well as its acceptance<\/strong> by targeted groups.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Public Relations (PR)” open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#FFFFFF” closed_toggle_background_color=”#16918f” icon_color=”#345168″ use_icon_font_size=”on” icon_font_size=”24px” open_icon_color=”#345168″ open_use_icon_font_size=”on” open_icon_font_size=”24px” _builder_version=”4.17.3″ title_level=”h3″ title_font=”Manrope|600|||||||” title_font_size=”21px” title_line_height=”1.4em” closed_title_font=”Manrope|600|||||||” closed_title_font_size=”21px” closed_title_line_height=”1.4em” body_font=”Manrope||||||||” body_text_color=”#6d7c90″ custom_margin=”||0px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”10%” border_color_all=”#FFFFFF” global_colors_info=”{}”]<\/p>\n We make trust and ethics visible in your corporate image!<\/strong><\/p>\n Trust and ethics<\/strong> are particularly important in the promotion of medicinal products. Today, a solid and trustworthy image is indispensable: in times of crisis and during management changes, restructuring, and targeted issue management, but also during long-term cooperation with the media and the establishment of digital structures.<\/p>\n Our PR services:<\/strong><\/p>\n From OTC and Rx marketing to successful brand registration and efficient PR measures: We are happy to support you! Just get in touch with us.<\/p>\n \u00a0<\/strong><\/p>\n [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”\/en\/contact” button_text=” Make a consultation appointment” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_size=”13px” button_text_color=”#FFFFFF” button_bg_color=”#16918f” button_border_width=”4px” button_border_color=”#16918f” button_border_radius=”0px” button_font=”Manrope|||on|||||” button_icon=”$||divi||400″ button_icon_color=”#FFFFFF” background_layout=”dark” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Marketing & Sales Efficient marketing of your OTC and Rx drugsPharmaceutical marketing and sales depend on whether the drug is over-the-counter (OTC) or prescription (Rx).Competition is greater in OTC marketing. Success is determined by developing unique selling propositions (USP), such as creating special pricing policy or differentiating your product in terms of content to stand […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" [et_pb_section fb_built=\"1\" fullwidth=\"on\" _builder_version=\"4.13.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_fullwidth_image src=\"https:\/\/pharma-expertise.com\/wp-content\/uploads\/2021\/10\/top_pharma-arzneimittel-min.jpg\" alt=\"Pharma & Arzneimittel\" title_text=\"Arzneimittel\" _builder_version=\"4.13.1\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.11.1\" _module_preset=\"default\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.10.7\" custom_margin=\"||0px||false|false\" custom_padding=\"0px||0px||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.14.2\" text_font=\"||||||||\" text_line_height=\"2em\" header_font=\"Manrope|600|||||||\" header_text_color=\"#20292f\" header_font_size=\"26px\" header_line_height=\"1.3em\" header_2_font=\"Manrope|600||on|||||\" header_2_text_color=\"#193b7a\" header_2_font_size=\"14px\" header_2_letter_spacing=\"1px\" header_3_font=\"Rubik|500|||||||\" header_3_font_size=\"38px\" header_3_line_height=\"1.4em\" custom_margin=\"0px||0px||false|false\" header_2_font_size_tablet=\"42px\" header_2_font_size_phone=\"32px\" header_2_font_size_last_edited=\"off|desktop\" header_3_font_size_tablet=\"28px\" header_3_font_size_phone=\"20px\" header_3_font_size_last_edited=\"on|phone\" locked=\"off\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.10.7\" _module_preset=\"default\" custom_margin=\"0px||||false|false\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.10.7\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.14.2\" _module_preset=\"default\" text_font=\"Manrope||||||||\" text_text_color=\"#6d7c90\" custom_margin=\"0px||||false|false\" global_colors_info=\"{}\"]<\/p> Pharma-Marketing und -Vertrieb sind davon abh\u00e4ngig, ob es sich um ein frei verk\u00e4ufliches Arzneimittel<\/strong> (OTC<\/strong>) handelt\u00a0oder ein verschreibungspflichtiges<\/strong> (Rx<\/strong>).<\/p> [\/et_pb_text][et_pb_toggle title=\"OTC-Marketing\" open_toggle_background_color=\"#FFFFFF\" closed_toggle_text_color=\"#FFFFFF\" closed_toggle_background_color=\"#16918f\" icon_color=\"#345168\" use_icon_font_size=\"on\" icon_font_size=\"24px\" open_icon_color=\"#345168\" open_use_icon_font_size=\"on\" open_icon_font_size=\"24px\" _builder_version=\"4.14.2\" title_level=\"h3\" title_font=\"Manrope|600|||||||\" title_font_size=\"21px\" title_line_height=\"1.4em\" closed_title_font=\"Manrope||||||||\" closed_title_font_size=\"21px\" closed_title_line_height=\"1.3em\" body_font=\"Manrope||||||||\" body_text_color=\"#6d7c90\" custom_margin=\"||0px|\" animation_style=\"slide\" animation_direction=\"top\" animation_intensity_slide=\"10%\" border_color_all=\"#FFFFFF\" global_colors_info=\"{}\"]<\/p> Im OTC-Marketing <\/strong>ist die Konkurrenz gr\u00f6\u00dfer. \u00dcber den Erfolg entscheiden Alleinstellungsmerkmale (USP) wie eine besondere Preispolitik oder eine inhaltliche Differenzierung, um sich gegen Wettbewerber abzugrenzen.<\/p> Unser OTC-Marketing:<\/strong><\/p> Pharma Expertise Consulting erstellt in Zusammenarbeit mit Marktforschungsinstituten (z. B. IMS Health)<\/strong> Analysen zum Verbraucher-\u00a0und\u00a0Kaufverhalten<\/strong> sowie die Ableitung von Verkaufspotenzialen. Darauf basierend richten wir Ihre Marketing- und Werbestrategie aus.<\/p> [\/et_pb_toggle][et_pb_toggle title=\"Wissenschaftliches Rx-Marketing\" open_toggle_background_color=\"#FFFFFF\" closed_toggle_text_color=\"#FFFFFF\" closed_toggle_background_color=\"#16918f\" icon_color=\"#345168\" use_icon_font_size=\"on\" icon_font_size=\"24px\" open_icon_color=\"#345168\" open_use_icon_font_size=\"on\" open_icon_font_size=\"24px\" _builder_version=\"4.14.2\" title_level=\"h3\" title_font=\"Manrope|600|||||||\" title_font_size=\"21px\" title_line_height=\"1.4em\" closed_title_font=\"Manrope||||||||\" closed_title_font_size=\"21px\" closed_title_line_height=\"1.4em\" body_font=\"Manrope||||||||\" body_text_color=\"#6d7c90\" custom_margin=\"||0px|\" animation_style=\"slide\" animation_direction=\"top\" animation_intensity_slide=\"10%\" border_color_all=\"#FFFFFF\" global_colors_info=\"{}\"]<\/p> Rx-Marketing-Konzepte haben die Arzt-Verordnung<\/strong> und die Erstattung verschreibungspflichtiger Arzneimittel<\/strong> zum Ziel. Umfassende Konzepte im ethischen Bereich adressieren je nach Indikation \u00fcberwiegend B2B-Zielgruppen, d. h., das Unternehmen wirbt direkt bei \u00c4rzten, Kliniken, Apotheken, Krankenkassen oder beim Pflegepersonal.<\/p> Beim B2C-Marketing bewirbt das Unternehmen ein verschreibungspflichtiges Arzneimittel<\/strong> beim Patienten<\/strong>. Rechtlich ist das nur eingeschr\u00e4nkt m\u00f6glich. Mit Kreativit\u00e4t und Ideen unterst\u00fctzen wir Sie gerne dabei, direkte Kommunikationswege zum Patienten zu finden. Ein Beispiel ist die Werbung bei Patientenorganisationen<\/strong> und Patienten<\/strong> direkt, z. B. \u00fcber Patientcare-Programme.<\/p> Rx-Marketing umfasst die Aufbereitung von medizinisch-wissenschaftlichen Fachinformationen zum Arzneimittel-Portfolio und die Umsetzung der Inhalte in Marketing-Materialien (offline und online). Zum Rx-Marketing geh\u00f6rt ebenfalls die Initiierung und Betreuung von NIV-Studien, Anwendungsbeobachtungen (AWB), Postern und Publikationen.<\/p> Die Kontrolle und textliche Freigabe von Gebrauchs- und Fachinformationen, Packmitteln und Werbemitteln gem\u00e4\u00df Arzneimittelgesetz (AMG) und Heilmittelwerbegesetz (HWG), Compliance und Industrie-Kodizes erfolgt nach der Sachkenntnis des Informationsbeauftragten (IB) nach \u00a7 74a AMG<\/strong>.<\/p> \u00a0<\/p> [\/et_pb_toggle][et_pb_toggle title=\"Rx-Marketingma\u00dfnahmen\" open_toggle_background_color=\"#FFFFFF\" closed_toggle_text_color=\"#FFFFFF\" closed_toggle_background_color=\"#16918f\" icon_color=\"#345168\" use_icon_font_size=\"on\" icon_font_size=\"24px\" open_icon_color=\"#345168\" open_use_icon_font_size=\"on\" open_icon_font_size=\"24px\" _builder_version=\"4.14.2\" title_level=\"h3\" title_font=\"Manrope|600|||||||\" title_font_size=\"21px\" title_line_height=\"1.4em\" closed_title_font=\"Manrope|600|||||||\" closed_title_font_size=\"21px\" closed_title_line_height=\"1.4em\" body_font=\"Manrope||||||||\" body_text_color=\"#6d7c90\" custom_margin=\"||0px|\" animation_style=\"slide\" animation_direction=\"top\" animation_intensity_slide=\"10%\" hover_enabled=\"0\" border_color_all=\"#FFFFFF\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> \u00a0<\/p> Praxisbeispiel:<\/strong> Schulungsportale f\u00fcr Fachkreise (E-Learnings) \u00fcber den Doc-Check-Zugang.<\/p> Im Rx-Marketing ist die Preissetzung des Arzneimittels<\/strong> ein wesentlicher Verkaufsfaktor. Bei verschreibungspflichtigen Arzneimitteln<\/strong> ist dies abh\u00e4ngig vom Patentschutz, der Nutzenanalyse, dem Referenzpreiscluster, Rabattpflichten, Preisstopps, Zuschl\u00e4gen, dem Apothekenabschlag und Rabattvertr\u00e4gen nach \u00a7 130a des Sozialgesetzbuchs F\u00fcnftes Buch<\/strong> (SGB<\/strong>\u00a0V<\/strong>)<\/a>.<\/p> Die Preisfestsetzung von Arzneimitteln mit neuen Wirkstoffen<\/strong> muss dem Arzneimittel-Neuordnungsgesetz<\/strong> (AMNOG)<\/strong><\/a> sowie der Regelung der systematischen Bewertung des therapeutischen Zusatznutzens entsprechen (\u00a7 130b SGB V, AMNOG-Evaluierungs- und Preisverhandlungsverfahren<\/strong>). Der pharmazeutische Hersteller ist verpflichtet, beim Gemeinsamen Bundesausschuss (G-BA)<\/strong> <\/a>unmittelbar nach Markteinf\u00fchrung ein Dossier \u00fcber den Zusatznutzen des Arzneimittels einzureichen (\u00a7 35a SGB V)<\/strong>. Der Bundesausschuss kann die Bewertung des Nutzens und der Kosten f\u00fcr ein Arzneimittel an das Institut f\u00fcr Qualit\u00e4t und Wirtschaftlichkeit (IQWIG)<\/strong><\/a> oder an Dritte delegieren. Mit der Bewertung des Nutzens legt der Bundesausschuss\u00a0die Grundlage f\u00fcr die sich anschlie\u00dfenden Erstattungspreis-Verhandlungen zwischen dem Hersteller und dem Spitzenverband Bund der Krankenkassen (GKV-SV)<\/strong><\/a>.<\/p> Um effektives Arzneimittelmarketing zu betreiben, m\u00fcssen viele Stellschrauben \u00fcber unterschiedliche Kan\u00e4le hinweg abgestimmt werden.<\/p> [\/et_pb_toggle][et_pb_toggle title=\"Markenpositionierung\" open_toggle_background_color=\"#FFFFFF\" closed_toggle_text_color=\"#FFFFFF\" closed_toggle_background_color=\"#16918f\" icon_color=\"#345168\" use_icon_font_size=\"on\" icon_font_size=\"24px\" open_icon_color=\"#345168\" open_use_icon_font_size=\"on\" open_icon_font_size=\"24px\" _builder_version=\"4.14.2\" title_level=\"h3\" title_font=\"Manrope|600|||||||\" title_font_size=\"21px\" closed_title_font=\"Manrope|600|||||||\" closed_title_font_size=\"21px\" closed_title_line_height=\"1.4em\" body_font=\"Manrope||||||||\" body_text_color=\"#6d7c90\" custom_margin=\"||0px|\" animation_style=\"slide\" animation_direction=\"top\" animation_intensity_slide=\"10%\" border_color_all=\"#FFFFFF\" global_colors_info=\"{}\"]<\/p> Zu einer erfolgreichen Markteinf\u00fchrung geh\u00f6rt eine unverwechselbare, einpr\u00e4gsame und repr\u00e4sentative Markenidentit\u00e4t<\/strong>. Sie vermittelt die Hauptaussage des Arzneimittels, z. B. eine Indikation oder den Nutzen eines Produktes. Die Marke soll positive Assoziationen hervorrufen und langfristiges Vertrauen <\/strong>in das Produkt aufbauen. Dabei ist die Produktgestaltung von wesentlicher Bedeutung f\u00fcr die Wiedererkennbarkeit der Marke<\/strong> sowie ihre Akzeptanz<\/strong>\u00a0durch die\u00a0Zielgruppen.<\/p> [\/et_pb_toggle][et_pb_toggle title=\"Public Relations (PR)\" open_toggle_background_color=\"#FFFFFF\" closed_toggle_text_color=\"#FFFFFF\" closed_toggle_background_color=\"#16918f\" icon_color=\"#345168\" use_icon_font_size=\"on\" icon_font_size=\"24px\" open_icon_color=\"#345168\" open_use_icon_font_size=\"on\" open_icon_font_size=\"24px\" _builder_version=\"4.14.2\" title_level=\"h3\" title_font=\"Manrope|600|||||||\" title_font_size=\"21px\" title_line_height=\"1.4em\" closed_title_font=\"Manrope|600|||||||\" closed_title_font_size=\"21px\" closed_title_line_height=\"1.4em\" body_font=\"Manrope||||||||\" body_text_color=\"#6d7c90\" custom_margin=\"||0px|\" animation_style=\"slide\" animation_direction=\"top\" animation_intensity_slide=\"10%\" border_color_all=\"#FFFFFF\" global_colors_info=\"{}\"]<\/p> Wir machen Vertrauen und Ethik in Ihrem Unternehmensimage sichtbar!<\/strong><\/p> Gerade bei der Bewerbung von Arzneimitteln stehen Vertrauen und Ethik<\/strong> im Vordergrund. Ein solides und vertrauensvolles Image ist heute unabdingbar: in Zeiten von Krisen, bei F\u00fchrungswechseln, Restrukturierungen und gezieltem Issue Management, aber auch bei der langfristigen Zusammenarbeit mit Medien und der Etablierung digitaler Strukturen.<\/p> Unsere PR-Leistungen:<\/strong><\/p> Vom OTC- und Rx-Marketing bis zur erfolgreichen Markenanmeldung und effizienten PR-Ma\u00dfnahmen: Wir unterst\u00fctzen Sie gerne! Sprechen Sie uns einfach an.<\/strong><\/p> [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.11.3\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.10.8\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_button button_url=\"\/kontakt\" button_text=\"Beratungstermin vereinbaren\" _builder_version=\"4.14.2\" _module_preset=\"default\" custom_button=\"on\" button_text_size=\"13px\" button_text_color=\"#FFFFFF\" button_bg_color=\"#16918f\" button_border_width=\"4px\" button_border_color=\"#16918f\" button_border_radius=\"0px\" button_font=\"Manrope|||on|||||\" button_icon=\"$||divi||400\" button_icon_color=\"#FFFFFF\" background_layout=\"dark\" global_colors_info=\"{}\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-3413","page","type-page","status-publish","hentry"],"yoast_head":"\n\n
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Marketing & Vertrieb<\/h2>
Effiziente Vermarktung Ihrer OTC- und Rx-Arzneimittel<\/h1>