Targeted marketing and suitable distribution channels for your cosmetics

• Digital marketing (website, SEO management, newsletter, Google Ads, search engines, landing pages, etc.)
• Social media marketing (social media apps, mobile apps, etc.)
• Content marketing (high-quality information targeted to a speific group without explicitly promoting your product or brand, e.g., content for Google positioning)
• Medical marketing (communicating complex medical content to target groups via brochures, flyers, trade show panels, etc.)
• Direct marketing (postal mailings to the target group, package inserts, etc.)
• Referral marketing (loyalty programs, customer acquisition programs, etc.)
• Trade marketing(sales channel management via wholesalers, pharmacies, Internet pharmacies, online stores, own website, etc.)
• Direct-to-customer marketing (Internet, TV, print, radio, sales promotion, point-of-sale advertising, e.g. through display stands, etc.)
• Classic marketing (education and training of sales force, involvement of opinion leaders, trade show presence, sales force support, customer loyalty programs)
• Corporate identity marketing (brand and name development, logo design, packaging design, print design, PR offline and online, etc.)
• Human Resources (HR) Marketing (staffing for training, technical presentations, booth support, and consulting, etc.)
• Brand marketing (identification and registration of a distinctive, memorable brand that communicates the product)

Pharma Expertise Consulting, in cooperation with market research institutes (e.g., IMS Health), prepares analyses of consumer and purchasing behavior as well as the derivation of sales potentials. These results will be aligned with your marketing and advertising strategy.

We develop a strategic positioning for your cosmetics with high-reach marketing. For this, we focus on digital marketing such as SEO, content marketing, social media marketing (direct interaction with target groups) as well as strategic public relations (PR), both online and offline.

We are happy to support you in a sub-area of marketing–or we can take on the full-service job right away. Feel free to contact us!

Create maximum attraction with the right brand!

If you want to successfully launch a product on the market, a distinctive, memorable, and representative brand identity is essential. The brand conveys the main message of the dietary supplement, e.g., a specific indication or the benefit of the product. It evokes positive associations and builds long-term trust in the product.

Product design is essential for brand recognition and acceptance by targeted groups.

We offer you all the services you need for efficient positioning of and communication about your products: Name development, logo design, packaging design, print design, the entire corporate design for your communication up to the successful dissemination of your corporate communication–with a corporate website, PR, print media, etc.

We are happy to support you from the brand identification process to the trademark registration and the brand and product launch. Just contact us!

We make trust and ethics visible in your corporate image!

Building and maintaining a trustworthy product and corporate image is crucial for expanding your target groups and, thus, also for the success of your company.

This can be achieved with individual communication channels, a large network, press releases of all kinds, as well as with authentic storytelling.

First, we define your goals, target groups, and values as well as the vision and story of your brand. On this basis, we develop PR strategies (PR plan) for long-term and trusting relationships with multipliers such as journalists, bloggers, influencers, and customers as well as representatives of associations and societies in the cosmetics industry. The PR plan contains the definition of target groups, core message of your brand, and methods, channels, and platforms of communication.

Editors in magazines and newspapers, as well as on the radio, have been and remain important contacts. Collaborations with bloggers and social media influencers, who often have a high reach, is also very important for a cosmetics or beauty brand. We also include in this group micro-influencers with a smaller number of fans. They often have a higher interaction rate and are considered particularly credible.

Overall, advertising in traditional print media is declining more and more. The focus is now on digital advertising with the strongest reach.

• PR plan and PR strategies
• Marketing and social media strategy
• Influencer relations (bloggers, influencers, journalists, etc.)
• Press releases for consumer and professional media (Consumer and Professional PR)
• Product launches and events
• Media planning (ads and TV commercials) and collaborations

We support you in building and maintaining a trustworthy corporate image. Feel free to contact us!