Marketing & Distribution
Efficient marketing and suitable distribution channels for your dietary supplements
Dietary supplements, dietary foods, specialty foods, Foods for Special Medical Purposes (FSMPs) and nutricosmetics are special foods. Marketing and advertising for these products are thus subject to specific regulations such as the FDA CFR 21 Part 101, FD&C Act, DSHEA on the US market. On the Eurpoean market, dietary supplements have to comply with the European Health Claims Regulation (HCVO), EFSA and the EU Directive 2002/46/EC.
Depending on the European country, there are national regulations such as e.g., the German Food Supplements Regulation (NemV) and the German Food Information Regulation (LMIV) in Germany.
We develop strategic positioning of your dietary supplements with high-reach marketing. For this, we focus on digital marketing such as SEO, content marketing, social media marketing (direct interaction with target groups) as well as strategic public relations (PR), both online and offline.
In dietary supplement marketing, competition is fierce. The key to success is to stand out from the competition with a unique selling proposition (USP), such as content differentiation or a special pricing policy.
Dietary Supplements Marketing
- Content marketing (high-quality information targeted to a specific group without explicitly promoting your product or brand, e.g. content for Google positioning)
- Medical marketing (communicating complex medical content to the target group via brochures, flyers, trade show panels, etc.)
- Direct marketing (postal mailings to the target group, package inserts, etc.)
- Digital marketing(website, advertising in online channels, social media marketing, SEO management, newsletters, Google Ads, search engines, landing pages, etc.)
- Referral marketing (loyalty programs, customer acquisition programs, etc.)
- Trade marketing(sales channel management via wholesalers, offline and online pharmacies, online stores, own website etc.)
- Direct-to-customer marketing (Internet, TV, print, radio, sales promotion, point-of-sale advertising, e.g., through display stands, etc.)
- Classic marketing (education and training of sales force, involvement of opinion leaders, trade show presence, sales force support, customer loyalty programs, etc.)
- Corporate identity marketing(brand and name development, logo design, packaging design, print design, PR offline and online, etc.)
- HR marketing (personnel to conduct training, technical lectures, support, and consulting at trade fair booths, etc.)
Pharma Expertise Consulting creates, in cooperation with market research institutes (e.g., IMS Health), analyses of consumer and purchasing behavior as well as the derivation of sales potentials. We align these results with your marketing and advertising strategy.
When advertising food/nutritional supplements, regulations such as the general prohibition of misleading information in Article 7 (1) of the Food Information Regulation (LMIV) or the prohibition of disease-related advertising in Article 7 (3) of the LMIV must be observed.
If food supplements are advertised with nutrition and/or health claims, the regulations of Regulation (EC) No. 1924/2006 (Health Claims Regulation (HCVO)) apply. According to Article 8 HCVO, nutrition claims may only be made if they are listed in the Annex to the Regulation and also comply with the conditions laid down therein. Health claims are only allowed according to Article 10(1) HCVO if they are included in the positive list according to Regulation (EU) No. 432/2012/EFSA (European Food Safety Authority).
We would be happy to support you in a sub-area of marketing–or we can take on the full-service assignment right away. Feel free to contact us! Feel free to contact us!
Brand Positioning
Create maximum attraction with the right brand!
If you want to successfully launch a product on the market, a distinctive, memorable, and representative brand identity is essential. The brand conveys the main message of the dietary supplement, e.g., a specific indication or the benefit of the product. It evokes positive associations and builds long-term trust in the product.
Product design is essential for brand recognition and acceptance by the targeted groups.
We offer you all the services you need for efficient positioning of and communication about your products: Name development, logo design, packaging design, print design, the entire corporate design for your communication–up to the successful dissemination of your corporate communication with a corporate website, PR, print media, etc.
We will be happy to support you from the brand identification process to trademark registration and brand and product launch. Just contact us!
Public Relations (PR)
We make trust and ethics visible in your corporate image!
Especially when it comes to corporate image and advertising of dietary supplements, trustand ethics are in the foreground. A solidand trustworthy corporate image is necessary in times of crisis, management changes, and restructuring and targeted issue management, but also in long-term cooperation with the media and the establishment of digital structures in corporate communications. We support you in building and maintaining a memorable image!
PR Services
- PR strategy and concept according to your corporate identity, products and brands
- Press releases for consumer and professional media (consumer and professional PR)
- Media planning (ads, TV commercials) and collaborations
- Product launches and events
- Marketing and social media strategy
- Influencer Relations
From marketing to successful brand registration and efficient PR measures: We are happy to support you! Just get in touch with us.